Business to Business Essay Example | Topics and Well Written Essays - 2000 words

Business to Business - Essay Example Amazon.com, the world’s largest online retailer, has developed improved mechanisms for promoting its B2B e-business transactions. This paper will analyze Amazon’s B2B arrangements with other companies and the nature of B2B transactions the company engaged in. In addition to discussing Amazon’s technical architecture that supports its B2B transactions, the paper will also identify the benefits and drawbacks of these transactions. Amazon’s B2B transactions Amazon.com has developed B2B arrangements well with firms across the globe. According to the Forbes writer Kanellos, Amazon is under an ongoing evolution process where the organization is transferring from a consumer retailer to a logistics provider to business houses. Amazon allows third parties (or external marketers) to sell their products by means of its online retail services. Firms can display their inventory information, sell their products, and receive payments online once they created an account i n Amazon.com. In addition, sellers can also make use of Amazon’s Webstore, which would help them take advantages of search engine optimization and backend organization. As Kanellos points out, the volume of products sold by external marketers on Amazon website increased to 36 percent. Amazon follows an interesting B2B model in delivering services to third-party retailers. Traditionally, a store owner or a wholesaler considers the difference between the retail and wholesale price as its profit. In contrast to this conventional business practice, Amazon likes to obtain a commission on its online retail services. Market analysts observe that this business model has greatly assisted the company to advance in B2B marketing. The organization has developed an affiliate program for promoting its products and its online retailers. Businesses can earn income when Amazon products are purchased through clicking those firms’ advertisement link. Publishing is another B2B service off ered by the Amazon. The company launched its self-publishing site in 2011with intent to assist individuals to self-publish their movies, music, and books online and thereby to eliminate intermediary costs. Once an individual obtains a copyright on his products like books or movies, he can use the advertisement and payment solutions provided by the Amazon. The company offers free publishing options and finds its revenues through royalty payments and shopping fees. As Smith opines, the fulfillment program is Amazon’s one of the major advancements in its B2B environment; this program allows organizations to store and ship their products through Amazon’s fulfillment center. Once the Amazon fulfillment center receives the items sent by companies, those items are cataloged into the firm’s system. Under this option, companies can either sell their offerings through Amazon.com or complete the sales process using their own techniques. When items are ordered, Amazon fulfi lls the orders and delivers the products to the end customers directly. Amazon’s back office system assists business houses to track the fulfillment. It is identified that Amazon has B2B relationships with different sizes of businesses ranging from sole traders to corporate giants. As per Amazon’s B2B strategy, new and un-established companies need to commence their operations with personal accounts.  

Evolution of Gillette Razor Blades Essay Example for Free

Evolution of Gillette Razor Blades Essay Marketing, design and innovation is the study of how an organisation’s competitive advantage forte is indomitable and shaped by its marketing, design and innovation prowess. In addition, it is as a critical factor to the growth and success of the organisation and to the global community. This study seeks to reconnoitre the Gillette’s Power Razor through the lens of organisational marketing, design and innovation. It will look at the way in which Gillette Power Razor and its brand prospers in those areas and how it impacted on the competiveness in the marketplace. The objectives of the study are, firstly to display how the characteristics of the Gillette Power Razor have evolved over time to meet customer’s needs. To show the benefits and value derived by the users. To show the uniqueness of its design elements. Finally, to show the Gillette’s brand appeal in contemporary markets. In this research the investigator will be taking the view of epistemology. The investigator selected the Gillette power razor as the product to critique within the context of marketing, design and innovation. The razor took a very long time to evolve into its present multidimensional use. Therefore, true innovation always begins by investigating the historic footprint. Analysis will be used shows how the characteristics of the item has altered over time what drove the changes in the market and which it exists from the benefits and value derived by the clients, customers or recipients. Furthermore, the uniqueness of its design elements – shape, colour, design, imagination, relevance and usefulness. Finally, its appeal as brand in contemporary markets. In industry, methods and tools are developed on how to organize and manage innovation processes with the objective to better control added – value, cost and risk. † Additionally, Marketing is the process of determining customer needs and wants and then providing customers with goods and services that meet or exceed their expectations (Nickels et al, 2002). Nevertheless, the Danish Government describes design as â€Å"the power to make products and services more attractive to customers and users, so they are able to sell at a higher price by being differentiated from the competition by virtue of new properties, values and characteristics. Marketing, design and innovation is the study of how an organisation’s competitive advantage forte is indomitable and shaped by its marketing, design and innovation prowess. In addition, it is as a critical factor to the growth and success of the organisation and to the global community.

Ethical And Unethical Business Practices Business Essay

Ethical And Unethical Business Practices Business Essay Introduction In recent years the issue of ethical and unethical business practices have received lots of attention around the world especially by media. Ethics in business can defined as behaviours that a business bond to in its daily dealings with the world or in other words what society believes is right or wrong which involves or impact how a business is carried out. Ethical or unethical business practices concerns not only to how the business interacts with the world at large, but also to their one-on-one dealings with individuals. Many businesses are interested in making money, and that is the bottom line or in other words they just want to be in business; on the other hand there are many businesses that making money does not mean everything to them, but doing the right thing and having responsibility and commitment toward society have far more importance. In past years there have been numerous reports from global businesses, including most of the major brands that the public use for their poor business ethics, which have received a huge attention by people around the world. One of the most shocking reports came from a well-known company Nestlà ©. The main ethical issues concerning Nestlà © company was endorsing infant formula with ambiguous and unsafe strategies, using suppliers that violate human rights and promoting harmful food. On the other hand in recent years many companies gained a huge reputation mainly because of their ethical business practices, such as Xerox, Pepsi, Solae and many other well-known companies. Solae Company was ranked as one of the most Worlds Most Ethical Companies in Food industry in 2010. Solae mostly gained its reputation through its core value which cornerstone of that they are and what they stand for, values such as public safety and health, high ethical behaviour and respect for people. 1.0 Nestlà © S.A 1.1 Nestlà © History Nestlà © S.A is the world largest fast moving customer goods company in the worldwide, Nestlà © was originated and founded and headquartered in Vevey, Switzerland in 1905 in a merger of the Anglo-Swiss Milk Company and the Farine Lactà ©e Henri Nestlà © Company. Nestlà © start growing after the First World War following the Second World War by expanding its market from 13 to 86 countries around the world, the company currently has more than 283,000 employees. Nestlà © company has more than 6,000 thousands brands, with wide range of products offered a cross markets such as, coffee, bottled water, beverages including Aero and Skinny Cow, chocolate, ice cream, infant foods, performance and healthcare nutrition, confectionery, frozen and refrigerated foods, seasonings and pet food (Mcspotlight, 2002). In 2000 Nestlà © joined the World Coca Foundation (WCF) in order to deal with issues caused by farmers, the WCF goal is to help farmer in earning more income, encouraging them for more efficient farming technique and environmental and social practices (Mcspotlight, 2002). The Nestle Business Principles form the companys culture which has been developed over the period of 140 years. Nestlà ©s Corporate Business Principles are handed out to its 283,000 worker accompanied by training tool in order spread out the companies core values and mission. The Company management is done according to its demographic location, along with the exception of Nestle waters and nutrition which are managed by a global department (nestle, 2010). 2.0 Nestlà © Controversy and Criticism In past ten years Nestlà © Company was accused by many of experts and organisations around the world for unethical business practices in the way the company does its business, the company was involved in serious boycotts which ruined the company overall reputation in past years. In this essay we have discussed and analysis some of the most serious Nestlà © unethical business practices (Phdinparenting, 2010). 2.1 Unethical Marketing of Artificial Baby Milk One of the most critical issues that Nestlà © has been criticised for during past 15 years is the promotion of the use of infant formula to mothers across the world. Many believe that Nestlà © strategy for promoting its infant formula was misleading and harmful that violates both International Symbols of Marketing of Breast milk Substitutes and WHO Code amendable the marketing of breast milk substitutes (Mcspotlight, 2002). Nestlà ©s marketing campaign encouraged mothers across the world for bottle feeding instead of breast feeding, they used free sample to pursue this mission in addition Nestlà © implies that malnourished mothers and mothers with twins have not the ability to Breastfeed their child, despite many international health organisations claimed that there is no sufficient evidence to shore up this statement which could put both the mothers and babies life in danger (Corporatewatch, 2003). There have been numerous reports of direct advertisement targeting mothers across the world in countries such as Malaysia, South Africa and Ireland as a result advocacy groups and health organizations accused Nestlà © of unethical methods of promoting its milk and demand the company to immediately stop its marketing strategies (Mcspotlight, 2002). One of the Health organisations that criticised Nestlà © for its marketing strategy was IBFAN which believed Nestlà © is harming misleading mothers by offering them a free sample of milks as they are in hospitals, because as mothers are released from hospitals they have to continually buy Nestlà ©s formula since babies get adapted to the Nestlà ©s milk. IBFAN also maintained that Nestlà © exercise Humanitarian Aid to form markets by offering striking gifts and different sponsorships to influence health officials to market and promote its products by targeting young mothers who have given birth (Corporatewatch, 2003). 2.2 Using Suppliers That Violate Human Rights Another controversy issue faced by the company during past years was using suppliers that violate human rights, in 2009 BBC reported that Nestlà © buy its milk from a farm seized from its white owners which is now owned by the wife of Zimbabwes President Robert Mugabe, they supply between 10% to 15% of Nestlà ©s local milk supply (Corporatewatch, 2003). However the company denies the proclamation and claims that the only reason they purchase their milk supply from its African supplier is to help meet the food needs of Zimbabwean consumers (BBC, 2009). 2.3 Exploiting Farmers In 2001, Nestlà © faced huge criticism for purchasing cocoa from the Ivory Coast and Ghana suppliers, which may have been produced using child slaves. An investigation by BBC showed that hundreds of children who lived in Mali, Burkina and Togo were being purchased from their parents and sent to countries such as Ivory Coast and Ghana to be used in production of coca (BBC, 2001). Most of the children who work in coca farms are ranged between 12 to 14 years old, and are forced to work 80 to 100 hours each week while they are not paid fairly, barely fed and beaten regularly (Corporatewatch, 2003). After the widespread of these reports Nestlà © Company faced huge criticism from health and labour organisations around the world to put a stop to these anti-humanities act, as a result the company did not have any choice except to express its concern over the use of child labour in coca farms to, however the company never confirmed that non of its chocolate products derived from these anti-humanities resources (Mcspotlight, 2002). 2.4 Union Busting In late 2001, labour organisations accused Nestlà © for denying its worker right; one of the countries that most of the accusation came from was Columbia, in which eight worker of the company got assassinated because they were part of food and drink labour union called SINALTRAINAL; however there have been no evidence linked Nestlà © to these assassinations. In another example involving Nestlà © union busting, in 2001 the management of Nestlà © subsidiary Comestibles La Rosa threatened the company worker that they must either renounce their union membership or they should leave the company (Corporatewatch, 2003). 2.5 Promoting Unhealthy Food Nestle was recently exposed after a report by the UK consumers association claiming that 7 out of 10 of the Nestlà ©s breakfast cereals containing the highest level of fast, sugar and salt water. The company is accused for denying the role of corporate responsibility in promoting its product to public (Corporatewatch, 2003). 2.6 Illegal Extraction of Groundwater The company was also accused for abusing and ruining water resources in Brazil and United State. In the region of Serra da mantiqueira in Brazil which is known for its vulnerable groundwater resources, Nestlà ©s over pumping action has resulted in depletion and long term damages to the region water resources (Corporatewatch, 2003). Nestlà ©s was accused because people of the Serra da mantiquira believ that the company action has changed the taste of their drinking water and also the over pumping has caused complete dry out on the main region water resources. Nestle used these water resources for its mineral water product called Pure Life bottled water (Phdinparenting, 2010). 3.0 Solae Company 3.1 Solae History Solae LLC is an international soy supplier which is based in Louis, Missouri. This company is the world leader in developing and producing innovative soy technologies, meat and other nutritional products. The company was founded in 1958 by producing just industrial soy protein products; however Solae started producing other food product (such as baked goods, meats, beverages and nutrition bars) in 1973 after DuPont and Bunge created Solae Company as a joint venture (Solae, 2010). Solar use soybean resources around the world in order to create nutritious and great-tasting ingredients including baked goods, meats, beverages and nutrition bars which are consumed by thousands of customers and consumers in more than 120 countries worldwide. The company has approximately 2,400 employees in different parts of the world as well as North America, Asia, Latin America and Europe (Solae, 2010). Solaes commitment to innovation and development has resulted in production of new soy product tag along by more than 98 patent and 338 patents pending which is more than any other soy provider in the world (Solae, 2010). On 26 of March 2010, Solae Company was recognized by the Ethisphere Institute as one of the worlds most ethical companies. Each year Ethisphere Institute prepares a list of 100 companies which it believes are the most ethical companies in the world on basis of attitude and future refinement (Ethisphere, 2010). The world most ethical companies are recognize not only making statements about doing business ethically but also translating those statements into action. Solae was ranked among on of the 100 most ethical companies in the world along with giant companies like Pepsi, Nike, Ford, Xerox, Henkel and LOreal in addition the company was positioned at top 5 most ethical companies in food and beverage industry joined by Campbell, Mills and PepsiCo (Ethisphere, 2010). 4.0 Solae Ethical and Decent Practices Solae ethical and moral practices are inspired by the companys core value which mostly concentrate on what the company is and what it is stand for, Solae top executives believes the strength of the company begins with a deep commitment to ethics from the top to bottom in the company, ethical behaviour is one of the core values at Solae, which is important in both the companys professional and personal lives. According to Solae officials, at Solae ethic codes are designed to make sure that each of the companies personnel are constantly upholds the companys standards and objectives. Any act that deliberately violates the law or regulation to screen non-compliance with this Code of Conducts, or company overall policy is an ethical violates (Solae code of conduct, 2010). 4.1 Safety and Health Solae Company believes that in doing business all occupational illnesses, environmental incidents and injuries are preventable and can be controlled by implementing the right business practices along with providing the best and high quality foods to consumers. The companys overall goal is zero for incidents, meaning that safety and health are one of the most important aspects of Solae Company (Solae, 2010). Every employee at Solae is responsible for acting in reliance with safety and health law which was developed to prevent any incident involving employees and other Solae personnel. Managements in each department are responsible for training, educating and motivating employees to understand and act accordingly to applicable safety and health laws. 4.2 Sustainable Practices for Society Solae core value of environmental custodiantion is a major example of the companys commitment for people in different societies. At Solae employees are expected to compete lawfully at all manners, they are also expected to protect the environment and to be a good keeper of the company operations, services and products (Ethisphere, 2010). 4.3 Environmental Practices Since the company was founded, Solae mission has been to be the preferred universal partner in the expansion and delivery of nutritional and efficient solutions for its customers, the Company is constantly committed to promise to conduct business and operations with respect and care for the Mother Nature. Since Solae main business is product of soybean resources, the company pays a great respect and attention to environmental practices which helps to keep our nature green and un harmful. At Solae managers at each corporate level are held responsible for educating, training, motivating and instructing employees to understand the important of Solaes commitment to protect environment in addition each employee at Sola company has the responsibility to meet and fulfil the terms of Health and Environment which were developed to guide each employee in pursuing the companies mission and vision (Solae code of conduct, 2010). Solaes commitment to environment is one of the core value developed by the company which has allowed the company continually improve and implement main manufacturing process and activities to reduce its impact on Mother Nature, It is believed that Solae track its activities across all manufacturing department in order to replicate successful improvement where it is needed. The company has received several awards because of its environmentally friendly business practices around the world. For example: In 2009, the company headquarter in St.Lous was given a Leadership in Energy and Environmental Design Green Building Certificate for having the most energy efficient, greenest and high productive building in the region (Solae, 2010). In 2005, Solae received two awards from different non-profit organisations for reducing total energy consumed by the company by more than 10 percent and decreasing greenhouse emissions by 7.7 produce by the company (Solae, 2010). 4.4 Ethical Competition Law Practices It is believed that, Solae competes forcefully in the marketplace to best supply its customers needs and preferences. Solae Company has gain most of its reputation as a result of its Competition Laws which the company follow in most of the countries that operates, these laws are compound and can vary from country to country depending to its market place competition condition and pressure (Solae code of conduct, 2010). 4.5 Water and Energy Consumption Solae is well known around the world for its efficient water and energy consumption in compare with other companies involved in food industry. Soy uses less water than other kind of proteins such as meat, milk and eggs. In addition soy is known to be an efficient source of protein based on return amount of energy use in compare with other resources of proteins. C:UsersArmanDesktopvirtuawater.jpg C:UsersArmanDesktopenergyefficiency.jpg USDA; FAO/ UNICEF, USA Protein Advisory Group (2005) 4.6 Equal Opportunity Non Discrimination Solae Company is against any discrimination regarding any employee or new application who wants to join the group because of race, sex, age, colour, national origin, marital status, expression or ancestry (Solae, 2010). Conclusion To sum up, Core values are particularly critical in these days as we operate in markets around the world and aiming to serve customers with different needs and ideas. Obviously at Solae Company the central attention is to understand responsibilities and obligations toward individuals and environment. As experiment has shown us a companys success is pretty much dependent on ethics and moral which builds a long term reputation for both the company and industry. Unfortunately, after analyzing Nestlà ©s corporation act, clearly ethics has no place in the company long term strategy. This fact has greatly influenced companys reputation and has ruined its position in food industries around the world. As a result the concept of ethics has become one of the most important aspects of management duty. For companies as big and successful as Solae and Nestle training employees to follow ethical and social principles are key success factor and has to be observed and practice continually. Many businesses are interested in making money, and that is the bottom line or in other words they just want to be in business; on the other hand there are many businesses that making money does not mean everything to them, but doing the right thing and having responsibility and commitment toward society have far more importance. Solae has to continue its effort in practicing ethical principles in all company levels and Nestle has to change its long term strategy and pay attention to what is right and wrong.

Sleep Disorders Essay -- essays research papers

4) SLEEP DISORDERS, SYMPTOMS, KNOWN CAUSES AND TREATMENTS. Sleep is something that every person needs. Without sleep a normal days task seem never ending. Your body suffers and you suffer even people who come in contact with you suffer too. Without sleep you can function normally. Your moods change changing your personality, changing how you perceive the world. The average adult needs eight hours of sound sleep each night. However most adults get between five and six hours, " (Encarta 1998).This one or two hours that is lost each night can have an affect on our health and our lives. "The single element that ties sleep disorders together is that they disrupt in one or more parts of out sleep cycle."(Zimbardo pg.98) The three types of sleep disorders are: insomnia, narcolepsy and sleep apnea. These disorders make a night's sleep sometimes hard and mostly uncomfortable. " Insomnia is a disorder that involves insufficient sleep." (Zimbardo pg. 98) Insomnia is the most common sleep disorder. Insomnia occurs on a regular basis." Its symptoms are chronic inability to fall asleep quickly, frequent arousals during sleep or early morning awakenings."(Zimbardo pg.98) Insomnia can be caused by stress or constant worrying, medical problems or mental disorders. The lack of sleep can cause depression and heart disease. In most cases adults suffer from insomnia....

France and French culture Essay

Despite the recent backlash against France and French culture in the past few years, as well as there being no shortage of jokes on television and on the radio at the expense at the France, the truth is that if it were not for the French and their involvement during the American Revolution, America would not have gained their independence from Great Britain. This assertion, despite the fact that historians do not like to play the game of â€Å"what if,† the large majority agree on this point. Historians from Gore Vidal, Stephen Ambrose and David McCullough all agree that had it not been for the assistance of France, America would not gave gained their independence. The â€Å"bear† is Great Britain. An aggressive pursuit of imperialism on behalf of Great Britain in the late 18th and throughout the 19th centuries had not been seen since the end of the Roman Empire. The reasons for France’s involvement in the American Revolution might have been more a question of revenge against Britain than the involvement of spreading democracy throughout the world as France itself would experience only 10 years after their initial entrance into the war with their own French Revolution. When the French entered on the side of colonists, the war was going badly in general. There had been a number of victories for the Colonists but America’s only hope that a sustained war, brought on by implementing guerilla tactics would eventually lead to a tiring of the British troops. Also, it was the entire motivatation of the Colonists to get France on their side. Ben Franklin was pressing the French constantly for their help during this time. Also, it was not out of a coincidence that Franklin was chosen and not others since Franklin were adored by the French. Thomas Jefferson also was instrumental as well in getting France involved on the side of the Colonists. It is also not a coincidence that France was being targeted for their help. They, along with Great Britain, were the powers in the world at that time. That is why such a statement as â€Å"Daddy and I killed the Bear† is accurate and correct. The bear is Great Britain. They did not conquer 1/3 of the world by being nice. â€Å"Daddy† is France and the child is America. â€Å"Daddy† is usually the stronger of the two and is more established. He is responsible for the care and well being of the child and helps the child to grow and to mature until eventually, the child exceeds the father in stature, independence and strength. However, the child would not be allowed to grow if not for the effort exerted on the part of the father. A father who neglects his son and does not raise him up in a proper way and the chances increase exponentially, for that child to fail to fully realize his full potential. The very same occurred in this instance and therefore, the aforementioned statement is accurate and carried a great deal of weight and validity.

Titian essays

Titian essays No one knows exactly when the Italian artist, Tiziano Vecellio, was born. Over the centuries, there has been a great deal of confusion concerning the date, due to a misprint in his biography by sixteenth century art historian, Girgio Vasari. Vasari recorded the date as 1480, but the progress of Tiziano Vecellios work, as well as other documented sources, announce his date of birth to be sometime between 1488 and 1490. (Magill 2310) The place of his birth was Pieve de Cadore, in the Alps north of Venice. Tiziano Vecellio, also known as Titian, was a great master of religious art, a portraitist, and the creator of mythological compositions, which have been so decorative and inventive that no other artist has yet surpassed them. People such as his wife, Cecilia, Giovanni Bellini, and the Holy Roman Emperor, Charles V, influenced Titian. (Magill 2311) Titian is considered to be one of the greatest artists of the Italian High Renaissance. Titian developed an oil-painting technique during his time as an artist of successive glazes and broad paint application that influenced many generations of artists to follow along with his other various important accomplishments. Titian had many accomplishments in his lifetime. In 1518, Titians Assumption of the Virgin was shown at the Church of the Frari in Venice. It was in this composition that Titian seemed suddenly to absorb the achievements of the Roman High Renaissance style. At the time, it was learned that Titan had not traveled much, and therefore assumed that he squired this knowledge of art by visiting artists, studying their drawings and reproductive engravings. During the decades following his appearance in the art life, Titians reproductions placed him along with Michelangelo, as the most powerful artist in Europe. He was recognized for his mythical paintings, three of which he created for Alfonso I dEste of Ferrara, called The Bacchanal of the Andrians, The Wor...